Chapter 17 - Promoting Your Business on Facebook (Order on Amazon)
Since its launch in February 2004, Facebook has become an invaluable resource for marketers, especially network marketers. As of the first quarter of 2017, Facebook had 1.94 billion monthly active users. Active users are those which have logged in to Facebook during the last 30 days. However, Facebook's success has also made them a Spammers paradise, particularly among network marketers. As a result, Facebook has become more aggressive in identifying and removing Spammers.
Your Facebook profile should be primarily, about you, and not your business opportunity. Unfortunately, many network marketers are using their Facebook profiles to promote their products and business opportunity. Some of them using their personal Facebook profiles exclusively for promoting their business. This approach is highly ineffective, and may cause irreversible damage to your personal reputation, as well as the reputation of your company.
Having said that, there are ways to promote your products and business opportunity safely and effectively. The key is striking a healthy and well-defined balance between your personal brand, and your company brand.
Passive Promotion - Attraction Marketing
Attraction marketing, addressed in the previous chapter, represents the perfect approach to passively promoting your products and business opportunity on Facebook, while maintaining your personal brand. Social networking, at its best, is about people, and their personal lives. Therefore, using your Facebook profile to share testimonials about your personal experiences with your products or business opportunity, and their impact on your life is acceptable. So long as the primary focus is on your personal experience, and not the products or business opportunity.
Here's are a few simple examples of a passive promotion post on your Facebook wall.
"I can't believe I've lost 8 pounds in the past 30 days. I've tried so many things, and nothing seemed to work, but now I'm on my way to reaching my ideal weight. Can't wait to let you know when it finally happens!"
"I have always wanted to start my own business, but it just seemed impossible with work and family obligations. Well, I finally decided not to wait any longer, and today I'm a proud business owner, and the future looks bright! Never, ever, give up on your dreams!”
You will notice, in the two examples above, there are no mentions of products or companies. No sales pitches or hype. Only simple, short, and personal testimonials about what's going on in their lives. But the testimonials do have a purpose and target audience. Facebook users who view these postings, and may have struggled with weight loss, or dreamed of starting their own business, might be attracted to these testimonials. With the best outcome being, "liking” the post, or even sending a personal message in response to the post, asking how they did it. This represents the perfect scenario for attraction marketing.
Active Promotion - Facebook Groups
Facebook Groups provide a way for you to actively promote and discuss your products and company. They also provide a place where group members can share common interests and express their opinions. Read more ...